Quick answer
Valorizar means give value or importance. Apreciar means enjoy, admire, or examine.
A reliable test is to identify the job of the word before translating from English.
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What each word does
valorizar
to value or increase in value
Use valorizar for recognizing worth, giving importance, or increasing market value.
apreciar
to appreciate or evaluate
Use apreciar for enjoying, admiring, or formally examining something.
How to choose
- valorizar: Choose valorizar if the sentence points to recognizing worth, giving importance, or increasing market value.
- apreciar: Choose apreciar if the sentence points to enjoying, admiring, or formally examining something.
Examples
A empresa valoriza a criatividade.
The company values creativity.
Aprecio musica brasileira.
I appreciate Brazilian music.
Common trap
Apreciar can sound more formal than gostar de in everyday conversation.
Practice it in context
Pick one sentence from your real life and write it twice: once with valorizar, then once with apreciar. If both versions feel possible, name the meaning shift.
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